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Verbal Branding

Significantly Increase your Sales and Brand Awareness

It will change how you do business forever

Verbal Branding combines brand positioning – one or two concepts at most that convey how you are “different and better” than the competition – with a fully defined application for all spoken interactions such as sales, networking, and presentation.

With Verbal Branding, you will:
Replace your elevator pitch with a 5 second statement that people remember
• Increase sales. Some companies have reported over 100% increases.
• Improve your company’s support and internal culture
• Unify brand density
Learn how to effectively differentiate your company from its competition

Learn why companies of all sizes rave about the results. See our testimonials and client list below.

In this one hour online course (and optional live forum) you will learn directly from Stephen Melanson, the creator of Verbal Branding. Since it's online and packed with a huge amount of information, you can watch it multiple times. (You may also want to take notes.)

Here are two Verbal Branding snipets from the course

The 5 Second Rule

The Problem with Elevator Pitches

There is so much more.

What you will learn in this hour course will help you for years to come.


Be more successful - for both you and your company.



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Verbal Branding Class Registration
• 65 minute Instructional Online Streaming Video
• Document
• without live Forum and Q&A discussion
Course fee: $97
Login Required. If you do not already have a login ID, you will get one when you sign up for the course.
• with live Forum and Q&A discussion (time tba) - Recommended
Course fee: $119
Login Required. If you do not already have a login ID, you will get one when you sign up for the course.



This was an amazing course. I changed my entire approach to sales because of it - and became more successful. - B.N.
There was so much information in Verbal Branding, it took me several times to go through it. I finally took notes. It really makes sense. - M.S.
I liked it so much, I had several of my employees also watch it. - J.S.
This is a revolutionary concept! I was never happy with the idea of an elevator pitch but never knew why. After many years in sales, this course finally explained it to me. - S.N.
The importance of having a consistent brand cannoth be overemphasized. Verbal Branding has helped our company. - S.M.
The approach is straighforward and it works! - A.R.

Recent workshops and project engagements:
Cisco Systems NEC Unified Solutions Sovereign Bank
Principal Financial Morgan Stanley MA Export
The British Consulate Fidelity Investments Jefferies & Company
Vistage CEO Groups NY Xpo for Business Autopart International
Chubb Insurance American Marketing Assoc. MassDevelopment
SkillSoft Forum Corporation Inst. for Mngt Studies
Bank of America Assoc. Corp Growth HUB International
Mass Society of CPA Citizen’s Bank Cushman & Wakefield