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THE PRODUCTIVITY INSTITUTE NEWSLETTER Friday, February 26, 2010 We’re Back! After a long hiatus, the Productivity Institute newsletter is back! First, I would like to apologize for the long lag between issues but in our defense, we have been very busy. We have three new products and services with several more on the way and an invigorated and larger support staff. Second, I would like to thank all of our many subscribers who have asked us when we will again be publishing. My answer to them is: Right Now!
Every company needs a social media policy to
protect both itself and its employees. |
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Newsletter topics: Social Media, Project Management, Technology Envy (a cartoon), Networking, Perseverance, Sports (Olympics)
by Bruce Newman
Developing a social media marketing campaign
has become more demanding as social media technology and popularity continues to evolve. This
seems counterintuitive at first since there are more tools and more people. However, it also
means that there are more people trying to reach and influence each other. It therefore takes
knowledgeable and effective strategizing to create an effective social media marketing
campaign. In short, it requires the 4 S’s – Social, Sharing, Sustain, and
Strategize.
Social
The first rule of social media is to be
social. Your communications must be positive, knowledgeable, incisive, thoughtful, etc.
(continue)
by Katie Mead
 The success of any project, from
facilitating key special events to designing a communications strategy, is dependent upon great
coordination. However, it can be difficult putting your finger on which criteria will best set
a project up for success. Whether designing and coordinating your own project or looking to
hire an exceptional project coordinator, here are some key competencies to keep top of
mind:
1. ‘Getting
it’ and making changes
A talented project coordinator will quickly and effectively grasp the project goals and be able to readily articulate them (translating technical jargon, if necessary) to the team. (continue)
by Dave Walker
(continue) and please
comment
15 Top Suggestions for Greater Networking Success by Ron Sukenick
 1. Invest more time with
people – The biggest investment you will make in building relationships and proving
out a productive working relationship is TIME. Simply stated, the more you know and understand
others, the more likely that relationship will flourish.
2. Become purpose
driven – If building relationships are going to be at the fore-front of you
networking activities, then you first have to strengthen your relationship with self. Self
reflection, reason for being, purpose driven and vision is an important part of that process.
(continue)
Anything Worth Doing Well is
Worth Doing Poorly at First by Galen McPherson
 So there I was... driving all
along FM 1960 [that's a road name, for all you non-Texans] looking all over for the Dunkin' Donuts
that Mapquest told me would be there. Finally, I called Nancy Johnson, my coffee partner, to
let her know that I was late, I had been unable to locate the place, but I was looking. When
she answered, she told me that she was also driving up and down 1960, also unable to find Dunkin'
Donuts either. Darn Mapquest. So we agreed on Starbuck's, which we were both somehow
near, with another lesson learned about today's electronic world.
This was a marathon cuppa, not
that we noticed until too late, almost three hours, but most enjoyable. Nancy and I have both
been struggling with a bit of "personal" re-invention this last year, having been let go
from our separate previous employers at the start of the new year, a circumstance not unfamiliar to
a great many Americans.
(continue)
by Norman Levine
 The opening ceremonies were so
spectacular I sometimes wish they’d cut directly to the closing ceremonies with an exhibition
or two in between. Instead, after expressions of camaraderie, we get fierce competition provoking
nationalism, grudges and divisive rivalries.
In spite of a general
disinterest in most events I watch along with an expected global audience of two hundred million. I
become an avid fan fixed on these athletes who soar and swoop and leap and loop in sports I’ve
barely heard of. I even cultivate a sudden and short-lived enthusiasm for such alien pastimes as
curling, biathlon and downhill mogul. If I learn the difference between a double axle and triple
lutz I’m sure I’ll forget it before the next Olympics.
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