Newsletter topics: Social Media
Policy, Writing Skills, Legal - Social Media Policy, Business Valuation, Building
Relationships, Business Reorganization
An Ongoing Legal Action
- An Ongoing Legal Action
- Web-savvy: Tips for writing great web copy
- High court goes high tech: Justices to hear employee
- Is Goodwill Good for Your Business?
- The World of Relationship is like a Kaleidoscope
- How To Reorganize Your Company (part 2 of 3)
by Bruce Newman
Web-savvy: Tips for writing great web copy
Social media is rapidly becoming an important component of most
businesses. Whether or not these businesses utilize social media, their employees and
The law is significantly lagging behind social media. Most of the legal
actions are based on precedent - copyright law and trademark violations being the most common.
However, what employees write, where and when they write it is becoming increasingly
Recently the Supreme Court heard its first case on social media
and employee privacy rights. The article that follows this introduction (one down after
web-savvy writing tips) details the case - the outcome of which is expected in June, and will
affect the actions of many businesses in the entire country.
by Katie Mead
High court goes high tech: Justices to hear employee texting
These days, regardless of your
business or industry, chances are your most effective communication tool is your website.
Conversely, a poorly written, poorly designed or out of date site can be a great liability.
Assuming you know what you want to say, using your site as an effective vehicle for communication
often comes down to two things: content and formatting. Both are essential, so here are some
tips to maximize your efforts:
1. Stick to the point
Who are you and what do you do? Hitting these
points may sound obvious, but are often overlooked. Attention spans are short – a new
visitor to your site is only willing to spend about 30 seconds exploring – it’s
essential that you make a powerful impression. Don’t make them search for information
about you or your services, and keep the information useful – to them, not you.
Reuters – People walk down
the steps of the Supreme Court in Washington May 20, 2009. REUTERS/Molly Riley
Most of us have done it: Sent
personal emails from the company computer, texted a friend or significant other on the BlackBerry
they gave you for work. No harm, no foul, you say — our lives are so crazy these days that
it's hard not to blur the lines between the personal and the professional. Of course that's true,
but company time isn't the only issue — what about your privacy? What if the boss reads your
messages? Would you be embarrassed — or worse? Does your employer even have that
The rules surrounding workplace communication in the digital age are pretty fuzzy;
so fuzzy, in fact, that we still largely rely on parts of afederal law enacted in 1986 — back
when fax machines were all the rage — to govern our privacy on technologies we use today.
Calling someone on the phone or sending them postal mail isn’t remotely the same as sending a
text or an email, so as technology develops, so must the laws that protect the privacy of our
"[The laws don't] really make any sense in the modern
era," saysJennifer Granick, civil liberties director of the Electronic Frontier Foundation,
which advocates for free-speech rights in digital communication. "It's just not the way the
Important court battles being waged all over
the country are helping to shape this area of law, but one case has made it all the way to the top
of the legal system.
Is Goodwill Good for Your
by Ken Stein
While the answer to this goodwill
question is a resounding “yes”, one of the most perplexing questions a business owner
faces when he or she decides to sell their business is "what do I have to sell and what is it
Most owners are familiar with balance sheet assets such as cash, accounts
receivable, inventory and equipment and real estate. But other valuable business assets may
not appear on the company's balance sheet. Among them are such intangible assets as
intellectual property…and business goodwill. So, how do you value and monetize an asset
that is not tangible, yet does contribute to income?
How do you monetize a sales
process, know-how, customer lists, vendor agreements, training systems, technical process,
distribution networks, and client relationships?
The World of Relationship is like
by Ron Sukenick
How To Reorganize Your Company:
Substantive Long-Term Change (part 2 of 3)
When we fundamentally understand
that we have a multitude of considerations that impact how we are in relationship, our view of
change and the importance of change is magnified.
Let’s take a few minutes
and communicate about relationships and change. When you were a youngster, did you enjoy
looking into a Kaleidoscope?
Were you amazed at the infinite
varieties of colors and patterns that evolved as it turned in your hand? Did you ever turn it so
quickly that you did not have a chance to fully appreciate what you were watching because things
were changing so quickly in the little viewer?
The changes in the viewer pale
in comparison to the changes experienced in the last decade--and the changes we will experience in
the years to come. There was very little to think about when turning that little Kaleidoscope:
just look and enjoy. If you view the world of relationship as a Kaleidoscope, you will see change.
Rather than standing there mesmerized or memorizing the colors and patterns as if you can keep
things the same, imagine what it might be like to be the colors.
by Donald J. Cecchi
Reorganizing Your Company
Can Lead To Happier Customers And Employees, And Generate Bigger Profits. This Step-By-Step
Process Will Show You How To Create Change And Avoid Pitfalls.
Planning and implementation are the most critical phases of effecting
change. The question must be asked: What must be done in order to carry the vision forward and
who should be included in the process? It is now something of a cliché to say that
"change must come from the top", and, like many clichés, this is certainly
true. In the absence of commitment at the highest level, only minor change will be
possible. However, no one person can create transformation. Also, collaborations are
more productive and, ultimately, the most effective way to bring about meaningful and long-lasting
change. Therefore, a team must be created that represents a cross-section of the people who will be
affected by change.
The reorganization team must
include both management (those with the authority to effect change) and staff. Everyone must
possess specific knowledge and expertise. In order to move the process along, and to avoid
endless planning, some members of the planning committee must possess leadership qualities.
Bruce Newman is the
editor-in-chief of the PI Newsletter. Contact him at: firstname.lastname@example.org
Click HERE to
receive your free subscription to the Productivity Institute's free newsletter.
OFFER Become a writer for the PI Newsletter
Founded in 1999, The Productivity Institute (PI) has helped
many companies improve their productivity and bottom line by supplying rated outstanding
consultants. This enhanced productivity now includes social
media expertise, training and strategizing.
As Mark Twain once said, "My dear, you have the words,
but you just don’t have the music". By using PC Mirror and taking a few simple and
inexpensive steps, you can help ensure that the "music" does indeed flow.
build our social media campaigns. Learn about social media from the inside while getting
involved with really exciting state-of-the-art strategies. For more information, contact us