THE PRODUCTIVITY INSTITUTE NEWSLETTER
Friday, June 26, 2009
Newsletter topics: Marketing, Entrepreneur, Human Resources (HR), Personal Perseverance, Networking, Social Media, Market Research
by Bruce Newman
In our last Productivity Institute newsletter, one title attracted the most attention by far: A Violinist In The Metro – Washington, DC, despite being the last one listed. In exploring what made this response so popular, we asked many people in LinkedIn and received almost 80 responses.
Our results – which include our summarizations and direct quotes - are listed below.
by Victoria Duff
Whether your company is private or public, you need to establish an investor relations plan. If your company is private, if you have any investors you need to have a strategy for keeping them informed. Furthermore, a good investor relations plan will form a framework for attracting new investors or new money from your existing investors. If your company is trading on a public exchange, you need formal investor relations activities to protect and grow the market capitalization of your company.
There are two kinds of investor relations campaigns:
by Greg Chartier
A profit center is a unit of a company that generates revenue in excess of its expenses. It is expected that, through the sale of goods or services, the unit will turn a profit. This is in contrast to a cost center, which is a unit inside a company that generates expenses with no responsibility for creating revenue. The only expectation a cost center has is to lower expenses whenever possible while staying with a specific budget that is determined at the corporate level.
All companies, no matter what size, have both cost and profit centers (although, if it is a single-person company, that company would really have profit and cost activities, since all business "units" are the same person).
10 Powerful Networking Tips Using Business Cards
by Carl E. Reid
Whether you are looking for a job or running a business, giving out business cards is crucial to marketing your skills or services. Even as a job seeker, develop the mindset of running the business of YOU, Inc. Business cards speak volumes about who you are, what you offer and how serious you are marketing YOU, Inc. as a business. Oh! So, you have a resume and don't need business cards. Can you carry 10 resumes in your wallet' Do you or can you carry your resume everywhere you go' A church bell ringing lets people know they are open for business. Your business card is your bell. Here are some proven tips using business cards to increase your chances of landing a job or creating a business opportunity.
Survey Results: People's Perception of Business, Marketing and Executive Coaches
by Mel Paoli
Businesses are always told ‘to do their research’ and ‘to make sure they really know their market.’ They often tell you that they do know their market and then proceed to describe them, (usually) in such general terms that might as well be anyone, someone, or even anybody—just as long as they breathe and have money. Sound familiar? No need to worry. We all do this at some point or another. The key is to recognize we are doing it (before it becomes a problem) and that it is okay to ask for help or say we do not know.
I have spent a good portion of the last year and a half doing research to find out if connecting a company’s culture with their branding was viable and determining the market and appeal. Overall, I think I have found some amazing results.
Are You Prepared to do Battle in the Social Media Marketing Arena?
by Neil Ashworth
It's no secret that the current economic downturn is forcing more and more business owners to look closely at their expenditure and cut costs where they can in order to streamline the business model and manage the bottom line. What was previously an aim for many is now a necessity for all and if you are going to compete in the current climate you had better employ the same level of micro management to your own business.
It's no surprise therefore that more and more small business owners are turning to social media platforms(continue)
by Yossi Feigenson
Amidst the turmoil and receding economy, there are small pockets of industries and companies that have actually experienced growth. Chief among them are companies within the wellness industry. The oft repeated phrase, “The Lipstick Effect”, was coined by Leonard Lauder, Chairman of Estee Lauder, upon seeing a huge jump in lipstick sales after September 11th is surprisingly insightful. It denotes that people gravitate to things that are not too expensive but still give them a sense of well being, despite the difficult times. The Lipstick Effect can be traced back to the Great Depression of the 1930s where, in the four years from 1929 to 1933, industrial production in the US halved while sales of cosmetics rose.
Newsletter Schedule & Archive: Click Here
Bruce Newman is the editor-in-chief of the PI Newsletter.
OFFER based on the feedback we received from our "What's In A
Title?" query. Become a writer for the PI Newsletter - contact us for details.
The Productivity Institute (PI) provides companies with rated outstanding consultants to meet their exact requirements. Outstanding consultants are experienced, knowledgeable, and excellent communicators who provide great value and enhanced productivity. There is no cost or obligation to use our location, qualification and referral service. (view one page brochure)
Click HERE to receive your free subscription to the Productivity Institute's free newsletter.
Click on the picture above to access The National Networker, the ultimate networking resource. Get your free subscription to their enjoyable and informative newsletter today. The National Networker also provides an unparalleled suite of services for Members. Click and visit!
Become an AFFILIATE Partner
Know a company that needs rated outstanding consulting? If you do, why not become a PI affiliate partner? There's no cost to join and you can generate up to $225 for each company referral that leads to a contract. You can even automatically gain credit through a click-thru on your website.
Want to write an article for our newsletter (with blurb)? Information on how to do this is available on our newsletter website page.
Is your company interested in being featured in the next edition of the THE PRODUCTIVITY INSTITUTE
NEWSLETTER? Just contact us at firstname.lastname@example.org for details today. We feature one
company in every edition that is sent to our 7,000+ subscribers.
The National Networker - a weekly, informative newsletter
PC Mirror - increase sales by 3 - 16%
Social Traffic - social media marketing
Online4Offline - marketing expertise