Newsletter topics: Marketing, Entrepreneur, Human Resources (HR), Personal Perseverance, Networking, Social Media, Market Research

• What's In A Title? - Analysis & Feedback from 78 People
• Investor Relations Planning 
• Turning Human Resources Into A Profit Center
• 10 Powerful Networking Tips Using Business Cards
• Survey Results: People's Perception of Coaches  
• Doing Battle In The Social Media Marketing Arena
• Persevering In The Face Of Adversity

 

Whether your company is private or public, you need to establish an investor relations plan.  If your company is private, if you have any investors you need to have a strategy for keeping them informed.  Furthermore, a good investor relations plan will form a framework for attracting new investors or new money from your existing investors.  If your company is trading on a public exchange, you need formal investor relations activities to protect and grow the market capitalization of your company.

 

There are two kinds of investor relations campaigns:

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Whether you are looking for a job or running a business, giving out business cards is crucial to marketing your skills or services. Even as a job seeker, develop the mindset of running the business of YOU, Inc. Business cards speak volumes about who you are, what you offer and how serious you are marketing YOU, Inc. as a business. Oh! So, you have a resume and don't need business cards. Can you carry 10 resumes in your wallet' Do you or can you carry your resume everywhere you go' A church bell ringing lets people know they are open for business. Your business card is your bell. Here are some proven tips using business cards to increase your chances of landing a job or creating a business opportunity.  

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Businesses are always told ‘to do their research’ and ‘to make sure they really know their market.’ They often tell you that they do know their market and then proceed to describe them, (usually) in such general terms that might as well be anyone, someone, or even anybody—just as long as they breathe and have money. Sound familiar? No need to worry. We all do this at some point or another. The key is to recognize we are doing it (before it becomes a problem) and that it is okay to ask for help or say we do not know.

I have spent a good portion of the last year and a half doing research to find out if connecting a company’s culture with their branding was viable and determining the market and appeal. Overall, I think I have found some amazing results.

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by Neil Ashworth

 

It's no secret that the current economic downturn is forcing more and more business owners to look closely at their expenditure and cut costs where they can in order to streamline the business model and manage the bottom line. What was previously an aim for many is now a necessity for all and if you are going to compete in the current climate you had better employ the same level of micro management to your own business.

It's no surprise therefore that more and more small business owners are turning to social media platforms

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Amidst the turmoil and receding economy, there are small pockets of industries and companies that have actually experienced growth.  Chief among them are companies within the wellness industry.  The oft repeated phrase, “The Lipstick Effect”, was coined by Leonard Lauder, Chairman of Estee Lauder, upon seeing a huge jump in lipstick sales after September 11th is surprisingly insightful.  It denotes that people gravitate to things that are not too expensive but still give them a sense of well being, despite the difficult times.  The Lipstick Effect can be traced back to the Great Depression of the 1930s where, in the four years from 1929 to 1933, industrial production in the US halved while sales of cosmetics rose.

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Bruce Newman is the editor-in-chief of the PI Newsletter. 

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