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Newsletter topics: Site
Traffic, Organization Skills, Human Resources (HR), Effective Management, Innovation,
Employment
- 6 Ways To Increase Traffic To Your Website
Or Blog
- Are You Spraying Round Up During The Harvest?
- Social Networking and Employment
- How To Get People To Do What You
Want
- Counter Intuitive
- Don't Even Dream Of Asking For A Raise
6 Ways to Increase Traffic to
your Website or Blog
by Bruce Newman

There are two aspects involving traffic to your
website and blog: attracting visitors and retaining them once they arrive. In this article, I
will focus on strategies that will bring them to your site. In a subsequent article, I will
discuss various visitor retention strategies. Both sets of strategies denote the importance of
social media.
1. Provide constant, informative
content. This can be done across a wide variety of media – blogs, video, podcasts, etc.,
with the key criteria being that it must contain good, relevant content. And, it must be
original.
Are You Spraying Round Up During
The Harvest?
by Jason Klees
A strange thing is happening
during this recession….. We are not taking advantage of the opportunity that lies in front of
us. Donald Trump and Warren Buffett, both considered to be successful in their businesses, are
known to buy low and sell high. Here at home, my wife is known to take advantage of a
“sale.” A conversation overheard at our house goes something like this:
“Honey, do you like my new shoes? I got them ON SALE.” Donald Trump is
taking advantage of declining prices in real estate to develop more properties that he can put his
name on (preferably in big gold letters). Warren Buffett is taking advantage of the decrease
in the cost of materials and services and the increased availability of skilled laborers and
capacity for production to invest in companies that are poised for growth and profit.
Social Networking and
Employment
by Greg Chartier
I am often asked about social networking and, in particular, Facebook and
whether I have used Facebook and other sites to “check out” an applicant before
interviewing them. The questioner usually has two concerns; are there any risks with looking
at these sites and, what do I do with the information I find out?
Sites like Facebook commonly contain information such as race, age, marital
status, political memberships or interests or other protected characteristics. By viewing this
information, you now have knowledge about these protected traits and that knowledge can be used
against you to support claims of discrimination by those that are not hired. It can also give
you information or insight into someone’s private life, the organizations they belong to,
their sexual orientation, their use or non-use of illegal drugs.
How To Get People To Do
What You Want – Without Telling Them What To Do
by Peter Hunter
If we want to get a teenager to clean their
room our first instinct is to tell them to do it. They are children, we are adults. It is our
function to prepare them for life and part of that preparation includes telling them what to do,
because we know best.
Yet how often when teenagers are told to clean
their rooms do they actually do it?
Unless there is a very heavy threat attached to
the order the chance of any teenager actually cleaning their room is practically zero. We know
this because we ourselves never used to clean our rooms and, based on the evidence of our own eyes,
neither do our offspring.
So why, when we are faced with overwhelming
data demonstrating the utter futility of telling our teenagers to clean their rooms, do we still
persist in creating pointless conflict by telling them to do things that we know they never will?
Counter Intuitive
by Norman Levine
I can handle having an e-mail ignored but its
tough when your neighborhood hummingbirds reject your feeder. I was scrubbing it and replacing the
sugar water when a friend remarked that all my attention to the tiny birds was
counter-intuitive.
He explained that my red plastic flower
look-alike was destroying the bird’s natural survival instincts. I was stopped in my tracks.
One more time I did it all wrong.
As an urban creature I have long been two with
Nature. I can't even recall being attached to stuffed animals. My idea of camping is to go to a
motel and sleep with the windows open. I couldn't tell dog poop from bear droppings. But I
digress.
The subject is counter-intuition.
(continue)
Don't Even Dream of Asking for a
Raise
by Carl E. Reid
You can actually ask for a raise
any time you want. No way . . . Yes way. This is one of those rules that is not in the employee
handbook. Oh, there is something in there about performance reviews; when, why and how they happen.
It's usually written to be ambiguous, open ended and uniform for "fairness" throughout the
organization. This allows managers to have a very wide latitude in determining who, when and for
what reasons a raise is given. It gives them the authority to make judgment calls. With that single
thought in mind, who says a person can't ask for a raise in between those predetermined times? How
about a raise right after your 3 month probation of starting a job?
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Bruce Newman is the
editor-in-chief of the PI Newsletter. Contact him at: newsletter@prodinst.com
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