Newsletter topics: In Memory, Communications, Knowledge Management, Blogging, Trust, Change Management

• In Memory: Eunice Kennedy Shriver 
• 5 Habits Of Effective Communications  
• After The Horse Is Gone...
• Become A Famous Blogger (cartoon)
• Busy, Busy Bee...I Mean Customer
• How To Evoke Change In People

 

Communication, even with great content, is nothing without trust.

Elusive and essential, whether personal or professional, trust is an intrinsic part of every successful relationship.  But in our modern age of de-personalization and lightning-quick information transfers, how do you ensure that the necessary trust is developed?

More than words
Effective communication is also an essential tool for relationship development; from a supervisor to her employees or a business owner to his clients, what you say and how you say it has a crucial impact on the ways you build trust.  In our climate of ever expanding social media options, there are countless ways to reach out to our audience; how do we ensure that we really connect? 

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I don’t think that you need to have a rural or Midwestern upbringing to appreciate the saw that discusses the merits of closing a barn door after the horse is gone.  Usually discovery of the absence of a favorite equine companion does generate such a response, however, regardless of its highly evident insensibility.

In the highly elusive world of intellectual capital protection, most companies strenuously avoid opening any barn doors, especially on sensitive information or proprietary knowledge.  The provisions range from the alleged practice that only two people know the real formula for Coca-Cola, and each only knows half to strenuous copyright and patent protections that make litigating lawyers salivate, holders breathe easily and potential violators cringe.

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by Melanie DePaoli

 

Every company’s target market is comprised of “busy people.” Busy people are very valuable, but they are busy for a reason – they have their own life, their own challenges and every company wants to connect with them. Have you considered how these busy people perceive the way you are trying to communicate with them? The fact is, you need to accept up front that busy people will only give you their attention if they see value in it. The mere fact that you have targeted them is not a good enough reason.

People are overwhelmed with hundreds of thousands of different communications every day – email, text messaging, online ads, phone calls, television commercials, point of purchase displays, and the list goes on and on.

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The one question I get asked more frequently than any other is “How can you get people to change?”  Many managers and business owners I talk to seem to be really stumped by this question.  They feel that people are always resisting change, that people want to keep things status quo, and that people fear change.

1. Let People Change Themselves
While there are some very challenging people and change initiatives, changing people is not as mysterious as one might think.  I have found that there are seven things to consider when you want to “change people” and the first thing may surprise you – let people change themselves.

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Bruce Newman is the editor-in-chief of the PI Newsletter.  Contact him at: newsletter@prodinst.com

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