THE PRODUCTIVITY INSTITUTE NEWSLETTER

Friday, September 18, 2009 


Newsletter topics: Social Media, Negotiating Software Agreements, Human Resources (HR), Blogging, Knowledge Management, Enterprise Resource Planning (ERP), Workforce Management

  • 8 Ways of Using Social Media to Increase Your Following and Page Rank
  • A Quick Guide to Negotiating Software License Agreements
  • New Rules For Federal Contractors
  • Health Information May Be Hazardous To Your Health 
  • Buy, Build or Borrow? 
  • The case for ERP Super Users: If you are in a hole - stop digging!
  • How To Get Where You Want To Go Quicker, By Going Slower!
8 Ways of Using Social Media to Increase Your Following and Page Rank
by Bruce Newman
 

Bruce Newman

The importance of social media in business is rapidly increasing.  In fact, Google has already started to include several aspects of social media in its page rank calculations.  What previously worked in achieving a high page ranking may be rapidly losing its effectiveness. 

The list below depicts many of the steps you should take to effectively utilize social networking.  By following some or all of these steps, you will help improve your page ranking while greatly increasing the number and quality of the people who follow you.  Merely signing up on several social media sites is no longer adequate.

1. Join at least three social networking sites.  The top three are: LinkedIn, Facebook and Twitter.  All have strengths and limitations but most importantly, they have large, vibrant communities and groups you can join.
    
A Quick Guide to Negotiating Software License Agreements
by Tim Nuckles
 
(part 1 of 3)

PART ONE – Recommendations for Leveling the Software Negotiations Playing Field

Most buyers of commercial software products usually negotiate from their software vendor's standard form of EULA and Maintenance Agreement (embedded or stand-alone), whose terms inevitably are terribly vendor-biased and devoid of any buyer protections.  They start negotiations by attempting to "neutralize" the various vendor-biased provisions, without giving any thought to what should be their true end game (addressing their own needs, their expense preferences, elements of risk, etc.).  The fact is, the vendor's terms are typically so vendor-biased that neutralizing them is not of much value to the buyer. 
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New Rules for Federal Contractors
by Greg Chartier

If you are a federal contractor or subcontractor, you must begin using the new E-Verify program for new contracts, effective September 8, 2009.  In fact, contractors are also responsible for ensuring that their subcontractors comply with the regulation.

About E-Verify

E-Verify is Department of Homeland Security’s electronic system that employers will use to verify employment eligibility of new hires against government databases. 

The new rule requires federal contractors to conduct immigration verification of all new hires and employees, whether or not they are assigned to the contract, and all existing employees assigned to the contract.


Health Information May Be Hazardous To Your Health
by Norman Levine

It's so hard being good and it used to be so easy. I finished my liver so I'd grow up to be strong and prevent famine in China. I wore galoshes and three sweaters because everyone knew disease came from drafts and I swallowed cod liver oil to ensure that I'd grow up at all.

Now, with an alphabet of vitamins playing Scrabble in my bloodstream and trace minerals making noise like a heavy metal band, my life is threatened daily by new findings telling me I'm doing it all wrong. What's a person to do?

My email is full of messages from close friends I've never heard of urging me to take ancient herbs for longevity but my "gevity" is quite long enough, thank you.
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Buy, Build or Borrow?
by Galen McPherson

For the company in need of new knowledge, whether for a specific project or for its ultimate survival, this is the first question that needs to be addressed: how do we choose to gain this new knowledge?  We can buy it, and many companies actively pursue mergers and acquisitions with a specific eye to the technologies [a substitute for knowledge, but often only its most apparent artifact].  Some companies seem to feel that it is some form of “cheating” if you don’t develop it yourself, so they pursue the “build” option, often at great expense with unpredictable outcomes.  Lastly, one can “borrow” the knowledge, my normal contribution, which involves engaging a consultant, for a specific time and a specific task, using that person’s knowledge and then relinquishing any claim to the owner of that knowledge.
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The case for ERP Super Users: If you are in a hole - stop digging!
by John McGrann
 
In these recessionary times, companies are focused on delivering more efficient services through Enterprise Resource Planning (ERP). Unfortunately, ERP proposals usually require investment and often meet resistance. When the resistance is from senior managers it is all the more challenging... 

I can think of no bigger weakness generally in the ERP world than the big hole between IT (Applications) and the Business - the home of lost ideas, issues, duties, roles, responsibilities, tasks, deliverables, improvements, productivity, solutions, resources, policies, communications etc.  Once a system goes live, often the momentum for improvement disappears with it. 
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How To Get Where You Want To Go Quicker, By Going Slower!
by Peter Hunter
 
Have you ever noticed when you are in traffic and in a hurry to get somewhere, it is almost impossible not to creep up closer to the person in front of you?  It is as if by this act of creeping, it is possible to make the car in front move faster so that we can get where we want to go quicker.
 
But, have you ever thought what happens when someone starts to creep up too close behind your own car.  Do you accelerate away smartly leaving them to catch up or do you slow down?
 
The fact is, we are all human beings and the human reaction to being pushed in one direction is to resist and (frequently) push back in the opposite direction.  (Remember what happens when a teenager is told to clean their room?)
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Consultant expert
and CFNA analystBruce Newman is the editor-in-chief of the PI Newsletter.  Contact him at: newsletter@prodinst.com


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