THE PRODUCTIVITY INSTITUTE NEWSLETTER

Friday, October 23, 2009 


Newsletter topics: Social Media, Writing/Blogging, Negotiating Software Agreements, Human Resources (HR), Branding, Change Management

  • 5 Keys To A Successful Blog
  • Life On Hold 
  • A Quick Guide To Negotiating Software Licensing Agreements
  • How Will Health Reform Be Paid For?  
  • Culture Puzzle Secrets...Great 
  • To Change or To Be Changed?  That is the Question
5 Keys To A Successful Blog
by Bruce Newman
 

Bruce Newman

There are currently over 200 million blogs on the Internet.  54% of all bloggers post content or tweet daily.  34% of bloggers post opinions about products or brands.  The highest percentage of new bloggers are people in the 55-65 years old range.

These are amazing numbers and statistics.  They indicate the importance of blogging for both business and personal reasons. Blogging for business allows companies to gain attention, enhance market share, announce new products and be branded as an industry leader.  Positive buzz is extremely important, particularly since so many bloggers will readily post their opinions about a product or brand (which also denotes the need for a solid social media policy).
    
Life On Hold
by Norman Levine
 
In the Depression decade when breadlines were the headlines we had up to three mail deliveries a day but no telephone. Instead most people depended on “runners” who hung around the drugstore hoping to make a nickel tip, They would dash up the stairs of our four story walk-up to convey messages or summon people to the community phone.

During the war there were none available so I was fourteen before we had a phone in our apartment; a party line, of course. With all these impediments I’m not so sure it wasn’t a better system than what we have today.
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A Quick Guide to Negotiating Software License Agreements
by Tim Nuckles

(part 3 of 3)

PART THREE – The Software Maintenance Game 
 
As we all know, there's a lot of buzz these days about inflated maintenance charges.  Frankly, I think users of commercial software are moving beyond frustration and on to anger, and reading articles about the 85% profit margin that Oracle enjoys on its maintenance fees, for example, only fuels the fire.

In addition to introducing flexibility on maintenance terms (Part 2), software buyers should keep the following points in mind when negotiating maintenance terms and options.
 
First, there's the notion that a chunk of software may be entirely new to a buying organization, but the software itself may be old.  Buyers need to gauge where a software product is in its lifecycle, and react to maintenance options accordingly. 
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How Will Health Reform Be Paid For?
by Greg Chartier

One of the key challenges in enacting a health care reform plan is how to finance it among government, employers, and individuals.  Of particular concern to policymakers is what effect a health reform plan would have on government spending and the federal budget.  President Obama and Congressional leaders have said that any health reform plan should not add to the budget deficit over a 10 year period.  This means that the added federal budget spending that resulted from any reform efforts would be fully offset by new revenues or savings in existing government programs like Medicare and Medicaid.

For employers, however, the primary concern is; “Will there by new taxes?”  The answer is not clear.
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Culture Puzzle Secrets…Great
by Mel DePaoli

Developing your culture is a lot like putting together a puzzle without knowing what the final image will look like. Just because you have all the pieces, doesn’t mean you know what the final outcome will be. The key is putting the pieces together—it takes time, patience and a willingness to make mistakes.

There are tips and tricks to putting a puzzle together such as, starting with the edges and dividing the remaining pieces up by color or pattern.  Starting with the edges allows you to create the boundaries or the framework. By defining the boundaries upfront, you have a starting point and a point of reference to go back to when the rest of the pieces do not make sense.  Every remaining piece will now go within that boundary—or so you think.
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To Change Or To Be Changed?  That Is The Question.
by Patrick Seaton
 
Many managers face open resistance to changes taking place in their organization.  What is most important to understand is whether the resistance is based in a positive or negative spirit.

For those readers who recall my prior column where I talked about How to Change People.  In that column, the first thing to do when trying to change people is to let them change themselves.  The second bit of advice I gave was to focus on the processes so that people would truly understand what an upcoming change means to them and their daily workflow.

As managers, supervisors, leaders, change agents, change sponsors, or change champions, we really can’t force anybody to change their ways. What we can do is inspire the people to want to adapt their mindset and actions to reach the goals and promises that come from an improvement. We can provide a safe, open communication-friendly, no-blame culture where people are encouraged to ask any and all questions they have about a change or improvement.
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Consultant expert
and CFNA analystBruce Newman is the editor-in-chief of the PI Newsletter.  Contact him at: newsletter@prodinst.com


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