Articles for Monday, December 15, 2008
  • Newsletter topics: SEO & Social Networking, Marketing, Consulting
  • Your Web Footprint
  • Marketing and the Six Word Challenge
  • The Role of Consultants
1. Your Web Footprint
by Harry Lund
 
We all know by now that a website is a basic requirement of doing business. But as 2009 approaches, it becomes increasingly less sufficient to simply have a place on the Web to call your own. More and more companies are venturing out onto the Internet and interacting with their customers in places like MySpace, Facebook, and other social sites. If your business hasn’t done so already, perhaps your New Year’s Resolution should be to step out of the walls of your corporate site and start to build your presence on the Web—your Web Footprint.

It can be scary to leave the safety of your own site, where you have complete control of your product messaging and you can make the rules as you go. Out on the Web, you’ll have to play by others’ rules—but more and more big-name companies are deciding the risk is worth the reward. Dell is using the popular micro-blogging site Twitter to post  (continue)

2. Marketing and the Six Word Challenge or When Saying Less Really Says More
by Jeff Schomay

Jeff Shomay“Can you tell an intriguing story in just six words?” This challenge was once given to Ernest Hemingway. According to legend, he did, and considered it his best work. Is it possible? Here is his story, judge for yourself: “For sale: baby shoes. Never worn.”
 
What do you think? Here are some more: 
  • Honey, have you seen the baby?
  • Patrick had never eaten worms before…
  • Thought I was right. I wasn't.
  • Once upon a time… the end.
  • I came, I saw, I conquered.
  • Three went to Iraq. One came back.
  • Both sisters – breast cancer – I’m scared. 
Each six-word line has a totally different impact, doesn’t it? How do they make you feel? What do they make you think? Six words can be powerful. But what does this have to do with marketing? Read on…
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3. The Role of Consultants
by Bruce Newman

Bruce NewmanConsultants are defined as experts in their area with considerable knowledge and experience.  Frequently, outstanding consultants have a wide range of knowledge that not only enhances their specific areas of expertise but also offering new alternatives to additional situations.

 

Advantages of consultants include:

 

  1. a wealth of in-depth knowledge and experience
  2. the ability to quickly get up to speed, helped greatly by their knowledge and experience (point 1)
  3. understanding that the duration of the job is finite and not a long term commitment
  4. training is usually not required
  5. having the skills to identify the problem (if one exists), design a solution, sell that solution to management (if necessary) and help ensure that it is properly implemented. 
Successfully working with consultants entails several important aspects, the most important probably being good communications. While good communications is important for any business, with consultants it is essential.  It is through these communications that you relay (continue)



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