http://prodinst.com/blog Matching the consulting needs of every business to expert, rated outstanding consultants Wed, 13 Apr 2011 19:36:23 +0000 http://backend.userland.com/rss092 en by Bruce Newman Largely because of its extensive reach and low costs, social media has rapidly become an important tool for social causes and non-profit organizations. Through the use of Facebook, Twitter, YouTube, email marketing, and numerous other platforms, organizations are able to target and reach huge numbers of potential donors ... http://prodinst.com/blog/2011/03/26/supporting-social-causes-through-social-media/ by Bruce Newman This article was originally published in The Productivity Institute (PI) Newsletter Developing a social media marketing campaign has become more demanding as social media technology and popularity continues to evolve.  This seems counterintuitive at first since there are more tools and more people.  However, it also means that there ... http://prodinst.com/blog/2011/02/25/the-4-s%e2%80%99s-why-every-social-media-marketing-campaign-needs-them/ by Bruce Newman (This is the first part of a two-part article.) Social media is rapidly evolving. Even programs that we frequently use are offering new functionality. Increasingly, this functionality involves additional interactions with other social media platforms although sometimes, it still remains within the application itself. Two recent changes in Facebook ... http://prodinst.com/blog/2011/02/14/two-recent-facebook-privacy-changes/ by Bruce Newman This article was originally published in The Productivity Institute (PI) Newsletter Coupons have been around seemingly forever. In social media, however, they have now taken on a new incarnation: groupons.  What’s a groupon?  A groupon is a coupon that requires a predetermined minimum number of people to use it ... http://prodinst.com/blog/2010/10/24/waiting-for-the-groupon/ by Stephen Melanson      This article was originally published in The Productivity Institute (PI) Newsletter   The most frequent complaints in the marketplace are something like: “We have no idea how to differentiate ourselves with so much competition” and “Everyone I talk to gets lost in all the details”.  Many people attribute this ... http://prodinst.com/blog/2010/09/24/verbal-branding-4-levels-of-simultaneous-improvement-part-1-of-2/ by Katie Mead    This article was originally published in The Productivity Institute (PI) Newsletter When opportunity knocks, it’s important to answer, right? Success in business depends upon the integration of many factors.  Commitment, excellent organizational skills, courage and vision are all important.  Choosing a direction and consistently working toward it is imperative.  ... http://prodinst.com/blog/2010/09/23/look-before-you-leap-%e2%80%93-thoughts-on-finding-the-right-opportunity/ by Dave Walker    This cartoon was published in The Productivity Institute (PI) Newsletter We welcome your thoughts and comments on this cartoon. Dave Walker Cartoon Blog: http://www.cartoonchurch.com/blog/ Church Times Blog: http://www.churchtimes.co.uk/blog Twitter: http://www.twitter.com/davewalker http://prodinst.com/blog/2010/09/23/nothing-to-tweet/ by Norman Levine    This article was published in The Productivity Institute (PI) Newsletter Imagine a dinner party with 30 literary and visual arts luminaries and you are the fly on the wall or perhaps in the soup doing the backstroke listening to them jabbering away. From mid-century 19th to mid-century 20th Rachel Cohen ... http://prodinst.com/blog/2010/09/23/a-chance-meeting/ by Bruce Newman    This article was originally published in The Productivity Institute (PI) Newsletter Social media is constantly evolving.  With over 400 million Facebook users alone, it has rapidly become the most common activity on the Internet.  Yet, many companies are either unaware or have decided to ignore the two-sided nature ... http://prodinst.com/blog/2010/05/25/customer-service-and-social-media/ by Katie Mead    This article was originally published in The Productivity Institute (PI) Newsletter Walking into a crowded room full of professional people you don’t know can be stressful; it can even be terrifying.  However, networking is an essential tool for the successful business person, and though phone and email exchanges ... http://prodinst.com/blog/2010/05/25/approach-with-ease-secrets-of-a-master-networker/