Marketing software has rapidly evolved in the past fifteen years. It can be roughly divided into two groups: email marketing software and marketing campaign management software. Marketing software for both groups can be either hosted or installed on a local network server. Email marketing software involves the creation, sending, and tracking of email messages and their response. Marketing campaign management software is frequently incorporated into customer relationship management (CRM) systems which can feed prospects directly into sales. Both marketing software groups utilize a database to track their respective campaigns and their effectiveness using numerous criteria including customer segmentation.
Depending on the complexity of the marketing campaign, a knowledgeable consultant may be able to significantly enhance the effectiveness and continuing refinement of marketing campaigns. If your marketing software is an integrated module or embedded within a CRM application, a rated outstanding marketing software consultant may significantly increase your productivity and ROI.
At the Productivity Institute, we specialize in providing these outstanding consultants. They must be extremely knowledgeable and have extensive experience. All of our outstanding expert consultants are constantly rated to ensure that their performance - and results - remain outstanding. If it is not, we don't want them - and neither should you.
Registration is free and it takes only a few minutes to complete our needs assessment and optional (and free) brief consultation to further define your needs. There are no obligations to use any of our outstanding marketing consultants - or any of our experts, nor will you receive any solicitations. All of your information is confidential and will remain only with us. In essence, we provide you with a free service to supply you with our rated outstanding experts, an optional newsletter with expert columnists and the potential to help maintain your focus at what you do best.
We are in the business of improving productivity. We only work with expert, outstanding, certified consultants. Since we provide the marketing, detailed information and pre-qualified prospects to these consultants, we receive a small payment from them for our services. You win because we provide constantly rated, pre-qualified and outstanding experts at no cost (or obligation) to you.
As a service, we provide lists of software products - such as marketing software, the respective developer and a description of each product. (Click here to access the detailed information on the marketing software products we list.)
Marketing products we currently list (with developer in parenthesis) include: Aprimo Enterprise (Aprimo, Incorporated), Blue Robin eCRM (Blue Robin), C2 CRM (Clear Technologies, Inc.), CampaignRunner (Campaign Runner), eSalesTrack On-Demand CRM. (Soleran, LLC), Everest Advanced (Everest Software, Inc.), ilinkONE (interlinkONE, Inc.), InsideSales.com (Sales Team Automation LLC.), Lead Management CRM (Sales Team Automation LLC.), Marketing Central MRM (Unica Corporation), Marketo (Marketo, Inc.), Microsoft Dynamics CRM (Microsoft Corp.), NetSuite Global CRM (NetSuite Inc.), Oncontact CRM (ON!contact Software Corp.), Onyx (Consona Corp.), OpenBOX Campaign Management (OpenBOX Technologies), Powertrak Advanced Marketing (Axonom Inc.), RightNow Marketing (RightNow Technologies, Inc.), Sage SalesLogix (Sage Software), SageCRM (Sage Software), Salesforce.com (Salesforce.com, Inc.), SalesNavigator (Stone Software), SalesPage CRM (SalesPage Technologies, LLC), SAP CRM (SAP), Siebel CRM On Demand (Oracle), Vtrenz (Silverpop Systems Inc.).